Creative Industries Modules
Lecturers - Dave Paterson and Nick Green
The creative industries section of the course is covered by two modules, Creative Industries Infastructure and Working in the Creative Industries. Each of these modules has 3 Learning Outcomes.
Working in the Creative Industries:
LO1: Career development skills.
LO2: Company Formation, Networking, Copyright and Contracts etc.
LO3: Career development (CV, Cover letter and Mock Interviews).
Creative Industries Infrastructure:
LO1: Knowledge of what the Creative Industries include and how they work.
LO2: Identify Sources of funding, advice and support
LO3: Examine Networking Opportunities.
Working in the Creative Industries
This module really enlightened me to the intricacies of the creative industries.
To start the module, we covered how to write an outstanding CV and Covering Letter. Both of these are aimed at gaining employment at a fictional audio company called "Unity Audio" as a Live Audio Engineer. These documents can be viewed by clicking the relevant links at the bottom of this page. We also produced a SWOT Analysis and Personal Development plan,, all of which can be found at the bottom of this page.
Next up in WICI we covered the skills needed to be successful in the Creative industries. These include using Gibbs' Cycle of Reflection (can be found here) to help us evaluate our own and our team's performance at a gig. As well as this, we covered the forms of communication; Interpersonal, Non-verbal, written and oral. Through my experience of gaining work in live sound so far, I know that all of these skills are vital, as first impressions last, and as such the way you present yourself and the way you communicate with others is key to success. We also covered the importance of networking, and from experience, the skills we learned (even the basics such as business cards) have paid off to such an extent that I have been asked to work in the O2 Academy, Glasgow on the 18th May. We also looked at delegation and the mutual benefits it can have for the delegate and delegator: the delegate feels empowered, and the delegator feels a weight has been taken off of his shoulders.
Company Formation and Structure
We then proceeded to look at different types of company such as; sole trader, Private Limited Company (Ltd) (Shares are privately owned and can not be bought on the stock market), Public Limited Company (PLC) (Shares can be bought on the stock market) and co-operatives. We also delved into company structures, looking at the two main types; functional and geographical.
Legal, Copyright, Contracts and H&S
We learned that the legislation that covers Copyright is the 'Copyright, Designs and Patents Act (1988)'. Copyright is automatic, and exists in virtually any piece of work, and allows the creator to control use of their work.
Copyright in sound recordings exists for 70 years from the end of the calendar year in which the work was created. Restricted acts in this time-frame include; Copying the work, perform, broadcast or show the work in public and adapting the work. Primary infringement of copyright is doing any of the above. Secondary infringement includes; providing equipment for unlicensed performance of the work in public and providing the premises/equipment needed for unauthorised copying of a work.
It is important to note that the following do not count as infringement; use of material for educational purposes, libraries and use of materials for criticism and news reporting.
In the next section of this unit, we looked into Health and Safety. I have outlined some key guidelines set out by the Health and Safety Executive in the 'Health and Safety at Work Act 1974' . Key issues relating to being a Live Sound Engineer include; 'The Control of Noise at Work Regulations (2005)' which ensures workers' hearing is protected, ensuring that walkways are clear of trip hazards, electrical equipment must be safe and preferably PAT tested, H&S Representatives who have suitable first aid training must be easily contactable and know what do to if a situation arises, events must comply with fire regulations and ensure appropriate staff are employed to ensure public safety. As a live engineer, I also have Public Liability Insurance up to £10m, which is vital now more than ever.
To finish WICI, we looked into sources of funding and interest groups, which include; Creative Scotland (source of funding, Government and Lottery funded) and the Musicians Union (legal advice, contract templates, Insurance and campaigns against pay-to-play).
Creative Industries Infrastructure
Perhaps key, not just to this module but the course as a whole, is an understanding that success in the Creative Industries relies on skill and talent, with the potential to create wealth through intellectual property.
Intellectual Property refers to the likes of inventions, literary and artistic works, symbols, designs, names and images used in commerce.
Copyright is the right to copy. It also gives the owner the right to legal protection for original work.
The benefits of the Creative Industries to the UK
Employment; 2.8 Million people are employed in the creative industries or creative roles.
Economy; The Creative Industries account for 5.2% of the UK Economy (£84 Billion), with 108,000 Creative Businesses registered in the UK.
Culture; Positive diversionary benefits. Rights relating to creativity and culture include the freedom of expressions, free to practice of art and culture and respect for culture, for its autonomy and cultural identity.
The Benefits of the Creative Industries to the EU
Employment: 11.4m people employed (5% of the EU workforce), with Sweden having the highest percentage of its workforce employed (8.9%), and Germany having the highest number employed.
Government and the Creative Industries
The Department for Digital, Culture, Media and Sport is the Government Department responsible for the Creative Industries.
Creative Scotland is the national development agency for arts, screen and creative industries. They have been know to support events and projects such as; Festival Interceltique de Lorient, XPO North and T2 Trainspotting.
Scotland and the Creative Industries
Employment; 3.8% in Highland, 6.6% in Aberdeen, 4.2% in Dundee, 19% in Edinburgh, 25% in Glasgow.
Culture; Promotes Scottish culture, providing experiences for everyone as well as supporting the creative and local economy.
Live Industry in the UK
Live music revenue has been know to be up to £662 million. There are many types of organisation involved in the live industry, some of which include; Artists, promoters, venues and PA Hire Companies. Revenue streams from live shows are mainly from ticket sales, but a lot of revenue comes from merchandise and some income from sponsors.
There are many promoters based in Scotland, perhaps the biggest of which is DF Concerts, based in Dundee and Glasgow.
Support, advice and funding can be obtained from the other engineers, as well as PLASA, AES, Creative Scotland and PRS. Advice relating to general business matters can be obtained from Business Gateway, who offer free advice, but are not creative industry specific.